In collaboration with Bloomingdale's Welsh repositioned The Registry with an advertising campaign, catalog and in-store messaging program.
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In-store
The new voice for The Registry was applied to in-store messaging.
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ADVERTISING CAMPAIGN
Welsh created a launch teaser campaign for Bloomingdale's South Coast Plaza.
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A-Z Customer service guide
Welsh devised the A-Z customer service guide - a strategic employee education tool. This was implemented on the walls of all corporate cafeterias nationwide.
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